All posts by Ashley O'Keefe

Movement Will Always be More Powerful than Words

By: Jenna McAssey ‘19

Dance is an art and activity that has grown over the centuries and captivates audiences all over the world.

It is a hidden language of the soul and art of the eye. Many grow up seeing the dance studio as another world—an escape from reality and a place with no problems or worries. Some see the studio as a place to dance and tell a story with few words, while moving with emotion.

On Dec. 7, 2016, the Nichols College Dance Team performed its first winter showcase in Daniels Auditorium. The show included songs representing many genres, as well as dance styles of all types including tap, jazz, contemporary, and ballet.

The 10 women on the team have worked all semester to produce a show in which they were also able to incorporate giving back to our local community: To receive admission to the show, one canned food item had to be donated to help less-fortunate families during the holiday season. The dancers will donate all items received to the Webster-Dudley food share and bring smiles to many faces.

The Nichols Dance Team is a great example of showing the student body that, especially during the holiday season, it is important we take the time to give back to those in need. Many children and families are left without meals every day, and around the holidays it is even harder for them.

Please take time to see what you could donate and do to help someone in the local community around you.

Jenna McAssey is a Nichols College sophomore majoring in criminal justice and psychology. She interns for the Nichols Office of Marketing and Communications.

Crocs Campus Challenge Comes to Nichols College

BY MEGAN FIELDS ‘17

Innovation in the Nichols College marketing program has never been so progressive.

Professor Jean Beaupré’s Honors Principles of Marketing course is collaborating with footwear manufacturer Crocs—with an admirable goal of sending the famous shoes to children in Haiti.

What started as a humorous academic exercise about one student’s love for Crocs transformed into an academic project when Crocs’s corporate team responded. Professor Beaupré’s students created a video featuring student Brooke Downey, who was eager to share her love for Crocs with her marketing class. This leant to the premise of the video, with all of the students pretending to stage an intervention for her “obsession.”

After sending in the video to Crocs, the company’s corporate team responded with its own video—and an offer: Turn this little project into a full-blown program to bring Crocs to the Nichols campus while working toward a charitable cause. For every Nichols College student who posts a photo wearing Crocs and Tweeting (and posting to Instagram) the trending hashtags #crocscampuschallenge and #crocsforhaiti, Crocs will donate up to 250 pairs of Crocs to children in Haiti.

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Professor Len Harmon’s Marketing Communication and Professor Megan Nocivelli’s Consumer Marketing classes are assisting in the collaboration, using social media to promote the hashtags. Students have been incentivized to use this project to increase their final exam grades, which will be measured by how many times each student and others they have influenced are Tweeting with the specific hashtags.

To help support the Crocs for Haiti initiative, students can attend events across campus sponsored by the program and use social media with the hashtags #CrocsCampusChallenge and #CrocsForHaiti. The Nichols Crocs Campus Challenge team is responsible for holding this week’s events and for the @NicholsCrocs Twitter and Instagram handles. Marketing students in the Consumer Marketing and Marketing Communication classes would also appreciate your support with the additional hashtags #mktg361 and #mktg435, respectively.

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Experts in Labor Economics, Immigration Join Nichols Students for Cultural Panel

BY MEGAN FIELDS ’17

DUDLEY, Mass.—Nichols College recently welcomed guest speakers from Mount Holyoke College and the University of Nebraska to offer their expert opinions on the topic of immigration. David Hernandez, professor of Spanish and Latino Studies at Mount Holyoke College in South Hadley, Mass., along with Professor Emeritus Hendrik Van der Burg of the University of Nebraska; and Judy Ansel, director of Labor Studies at the University of Missouri, Kansas City, joined members of the Nichols student Economics Club and other students for an expert-led discussion Oct. 27, 2016, on immigration policies.

Nichols Professor of Economics Hans Despain introduced each guest speaker, noting his relationship to each and their individual accomplishments.

Ansel began with an argument against multinational organizations and their treatment toward underpaid workers in Latin American countries, calling on the fact that “workers in Mexico make $4 a day; that’s all they make.”

With his presentation “Understanding Immigrant Detention: An Overview,” Hernandez shared statistics concerning Hispanic and Latino immigrants and their controversial treatment. He stated that “90 percent of apprehensions, detentions, and deportations at the border are Latinos” and that approximately 429,000 Latinos are detained every year.

Van der Burg is an immigrant from Holland, who moved to the United States with his parents in 1959 at age 7. He said he owes his chance to immigrate to the U.S. due to an opening posted for Dutch farmers. Due to flooding in the 1950s, many farmers in Holland experienced a loss of their livelihood; the U.S. extended an invitation for the displaced farmers to come to the United States and continue their farming here. When many farmers did not embrace the offer, Van der Burg’s family took the opportunity to relocate from Holland to the U.S.

Economics Club Vice President Dailaine Dos Reis shared her appreciation for being able to meet and dine with the guest speakers prior to the event.

“Having the ability first-hand was a great opportunity for networking,” she said.

Dos Reis also spoke from her own perspective as an economics enthusiast and immigrant, noting, “Having the ability to converse with qualified experts in the aspect of immigration and being an immigrant myself, I feel that they helped positively integrate immigration reform into a cohesive conversation.”

Topics covered over the span of the event included the North American Free Trade Agreement (NAFTA), international and domestic terrorism, job outsourcing, and border control policies.

The event was sponsored by the Fischer Institute at Nichols, which works to offer students cultural experience to broaden their understanding of international events and issues.

Pleased with the outcome of the panel, Dos Reis said: “We students feel it’s important to diversify our perspectives, which is especially important when discussing the concept of immigration. These experts brought us a new take on the impact immigration has, as well as the micro and macro perspective on the community.”

Megan Fields is a Nichols College senior marketing major and psychology minor. She interns for the College’s Office of Marketing and Communications.